NAWTEC Registration Brochure
The Solid Waste Association of North America asked Think Tank Creative to develop a conference registration brochure for the North American Waste-to-Energy Conference (NAWTEC), its industry technical conference and trade show. Because of reduced budgets, SWANA requested a design that would be able to be recycled for several conferences without feeling dated. Think Tank Creative responded by designing a registration brochure which could easily be updated each year with new imagery and a fresh new color palette.
Additionally, to reduce the page count -- and save on printing costs -- Think Tank Creative created a "schedule-at-a-glance" to display the relevant workshop information in a clear and concise manner. The rectangular shape ensured that the registration brochure would be easy to spot in a pile of mail. A post-it like teaser on the mail panel also encouraged recipients to forward the mail piece to other members of their office.
Finally, imagery was sourced from the companies and facilities participating in the conference in order to avoid spending money on purchasing stock photography.
To see how Think Tank Creative has helped other clients with their convention and tradeshow marketing needs, click here >
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