8:57:34 AM: We’re at BlogPotomac today – just now getting started. Lots of laptops, cameras and iPhone all around!
8:59:22 AM: Geoff Livingston @geoffliving is introducing the speakers now
9:06:47 AM: First up is Beth Kanter – changeblogger – on social causes and new media
9:10:14 AM: Beth first used Twitter to raise $ to pay to sponsor a conference in Cambodia
9:14:50 AM: The Artof Network Weaving: people who intentionally and formally build connections between networks
9:18:41 AM: Transparency: “You can’t be fully transparent all the time. You have to give people a safe place to have conversations”
9:25:26 AM: Work in a networked way and have others model that behavior so it can be spread throughout your organization
9:30:02 AM: OpenSource your brain
9:33:07 AM: Define what is confidential and what is not at the beginning – then allow your staff to blog/tweet and be open abt your organization
9:44:20 AM: Next up is Shel Israel author of Twitterville
9:57:13 AM: His first tweet – “Here I am. What happens next?”
9:58:24 AM: All the obama campaign did for SM was mobilize people
10:00:25 AM: If govt wants to use twitter effectively the need to use it for conversations with the people they serve, NOT to push their message out
10:02:06 AM: What SM allows any organization to do is listen and converse with the people they serve
10:07:24 AM: Twitters numbers have plateaued – not the death of twitter. This is the end of the beginning of Twitter. What’s next?
10:08:34 AM: Period of normalization of social media tools
10:11:53 AM: Early adopters shape the social media tools
10:14:19 AM: Whoever starts the tools, doesn’t get to say what becomes of the tool and how the tools are used.
10:15:22 AM: Think of a hammer – yes, you can use it to build a house, but you can use it to murder your spouse. (Shel’s example, not ours!)
10:19:25 AM: CNN realized that news was breaking faster on Twitter than anywhere else. They started using it differently.
10:25:09 AM: Twitter allowed Shel to crowdsource his book and get stories from all over
10:44:47 AM: Mobile App time with Imangi Studio
10:47:03 AM: 100,000 apps in app store – how do you stand out?
10:48:58 AM: HarborMaster – was #3 app. How? Allow users to tweet score, will combine with Fb. Promotion happens virally
10:51:09 AM: To create an app you have to think creatively about your brand.
10:52:19 AM: VW partnered with racing game to create a free version of an app using their cars. It’s a commercial for their brand, but masked as a game.
10:53:54 AM: Chipotle – created app to order burrito, find location. Gets brand in front of customers every time they use the phone.
10:55:36 AM: (Points out the crowd is mostly women)
10:59:56 AM: Prelaunch hype is one of the most important parts of promoting your app
11:02:26 AM: MacRumors is a good place to find out about new apps
11:04:45 AM: (It’s weird to hear the voices of people we follow on Twitter)
11:05:25 AM: Q: How do you market games to girls? (@digitalsista asks)
11:06:40 AM: Make casual, pick up and play games.
11:07:48 AM: Hand a prototype to people and see what their reaction is – if they play with it, it’s a good app
11:10:32 AM: Resource: GamesforChange.com
11:11:24 AM: Now up: Andy Carvin from NPR (andycarvin.com)
11:18:29 AM: Talking abt 9/11 and how public was a reporter of information – early social media
11:20:06 AM: Enough people organized and contributed to build tools such as KatrinaPeopleFinder.com
11:26:53 AM: RT @julieminevich Too much misinformation spread through #mumbai hashtag – needed to connect with trusted sources (says @acarvin)
11:29:19 AM: Checks and balances occur in linked networks – doesn’t exist in breaking news situations
11:34:11 AM: Twitter often self-corrects before the news
11:35:04 AM: Count to ten before you Tweet something
11:35:38 AM: Trust maps – we’ll post more about this later
11:41:37 AM: Q: Can we crowdsource journalism?
11:42:29 AM: A: Some good models out there, but no one can do journalism alone.
11:45:43 AM: ProPublico is a good model to follow
11:53:42 AM: Think abt unintended power of citizen journalists – @debbieweil shares story of neighbor who died in fire. Fam found out thru abloggers post
11:58:42 AM: Slacktivism – example: turning avatars green – turn off the f*ing computer and do something says Beth Kanter
12:03:39 PM: Lunchtime… We’re going to try and find a phone charger too! We’re almost out of juice!
2:05:37 PM: We’ll post our afternoon notes tonight – no luck with the charger!
Sorry our coverage ended abruptly today — fortunately, Creative Blog Solutions was able to fill in the gap!