Live Blog: Gary Vaynerchuk Lecture at AU

Tonight, for the first time ever, we blogged live from an event. The lecture, with Gary Vee (Gary Vaynerchuk) with a part of his book launch. His book can be purchased here. Below, find our recap of the event, in a play-by-play format. The full lecture can be found at the bottom of the post.

7:42:06 PM: A few housekeeping items: @GaryVee will be tweeting from @GaryVatAU tonight during the even

7:42:31 PM: Also, we apologize in advance for typos and grammar errors

7:42:47 PM: We’ll go back and fix those after the fact

7:43:49 PM: Also, if you are following from our blog (http://bit.ly/ji4a9) you’ll need to refresh to keep up with the action 🙂

7:46:14 PM: Our hashtag tonight is #AUCrush so if you’d like to ask questions from home, join in!

7:54:38 PM: If you want to watch the #AUCrush action live broadcasr is — http://ustre.am/75eV

7:56:14 PM: RT @darthcheeta: http://twitpic.com/ljw0o – #aucrush with @garyvee getting ready to start

7:57:34 PM: Room has definitely filled up much more in the last 10 minutes

7:59:33 PM: 7:59 by my watch. let’s hope #AUCrush doesn’t crash twitter!

8:04:07 PM: Gary must be finishing his glass of wine before he crushes it 🙂 #AUCrush

8:09:30 PM: Looks like we are getting ready to start!

8:10:16 PM: Ogilvy is introducing Gary Vee

8:11:16 PM: things to know about Gary Vee: Co owner of Wine Library

8:11:22 PM: Host of Wine Library TV

8:11:40 PM: Worked at Wine Library for 7 years every day

8:12:00 PM: Built families wine business

8:12:27 PM: Gary Vee signed a 10 book deal — Holy moly! #AUCrush

8:13:38 PM: How many of you don’t have a feel for what I’m about — less than half raise hands

8:15:09 PM: (We can see ourselves on the big screen — it’s kind of cool!)

8:15:43 PM: Gary started branding with a lemonade stand. Seriously. With 7 locations. #AUCrush

8:18:24 PM: Gary was on the Conan OBrien show — he ate dirt

8:18:43 PM: His parents wouldn’t let him drink wine, and his parents didn’t drink wine

8:18:52 PM: ry wanted to be the greatest wine expert of all time

8:20:06 PM: Grew Wine Library to a $15M business

8:20:42 PM: Summer 05 — watched @ZeFrank the Show — We love @ZeFrank

8:20:58 PM: RT @auobserver: @garyvee learned to taste wine by eating dirt, grass, mulberries, etc. #AUCrush

8:22:15 PM: Wine Library grew 20% every month for the 9 years Gary was in charge

8:22:56 PM: You can’t build business or brands in 3 weeks or 3 months or 3 years

8:24:14 PM: (Gary gives props to those in the room) Thanks Gary!

8:24:37 PM: 99.9% of us underestimate the power of the internet #AUCrush

8:26:26 PM: The only thing that is going to beat the internet is that we are going to start swallowing chips #AUCrush

8:29:14 PM: Customer service is the only business we are all in now

8:29:58 PM: RT @Macala: The Internet means being reactionary. #aucrush – do you have dailybooth? You will in a year.

8:30:16 PM: The game has changed — it’s about to change a whole lot more

8:30:42 PM: the pipe dream of do what you love and you’ll be happy was not real a couple years ago

8:31:05 PM: we can create content, distribute it and it costs us nothing. #AUCrush

8:32:52 PM: Whatever that one thing is that you do for free, that needs to be your business

8:33:22 PM: Screw the printing press. This is so much bigger #AUCrush

8:34:55 PM: I’ve crossed off 90 people from the smart list because of their reaction to Gourmet magazine closing

8:40:18 PM: Time for questions from the qudience

8:40:52 PM: Gary knew Wine Library would be big as soon as he started doing it

8:41:23 PM: Biggest mistake people make is they look for the payoff #AUCrush

8:42:26 PM: Wine Library TV uses iMovie

8:42:50 PM: Gary did Wine Library in the AM — the PM — that was when the magic happened #AUCrush

8:43:09 PM: RT @auobserver: “the payoff needs to be the process” -@garyvee #AUCrush

8:45:14 PM: I have no idea who my best customer is , that’s not how I do things #AUCrush

8:46:44 PM: RT @Macala: Gary’s strategy was community development and meeting people 1 by 1. Everyday on the grind. Built winelibrary on that. #aucrush

8:47:02 PM: Brand is a very special thing. Once you get there it’s very scary.

8:48:12 PM: I could have put them out of business. I didn’t. Why? They had brand. It takes a long time for people to adjust #AUCrush

8:48:52 PM: I built Wine Library’s business model on Froogle. #AUCrush

8:49:05 PM: Froogle is innovation

8:49:20 PM: I saw the worst possible market for myself and I learned how to live within it

8:49:55 PM: I built a business model off the worst possible case scenario

8:50:19 PM: What I knew was that is was going to be a story telling game

8:52:51 PM: Gary just compared the smell of some wines to the smell of Matzo Ball Soup

8:53:35 PM: But that’s how he’s successful, he makes wine approachable

8:54:45 PM: People make decisions. People are the ones who hire you. People put in their credit cards.

8:55:07 PM: This is why social media is so important. You are engaging with other people.

8:55:52 PM: RT @annatauzin: “This is a people game, and that’s what people are missing”

8:56:51 PM: If you bring value, you can charge more.

9:02:29 PM: DailyBooth is going to be the next big thing. Gary is doing his FTC compliance 🙂

9:03:19 PM: College kid: If I can do all this and I have youth on my side: Should I drop out?

9:04:34 PM: You have to know who you are. Not everything is for everybody. If you feel like you are a hardcore entrepreneur, you should quit.

9:05:34 PM: RE: Taking a long time for brands to die. It takes Patience.

9:05:42 PM: It all comes down to your skill set

9:06:59 PM: There are two ways to build the biggest building. You can build the biggest building. OR you can tear the others down. #AUCrush

9:08:34 PM: We are lazy. We are going robot.

9:09:36 PM: How does Gary identify what the next big thing is?

9:09:43 PM: Content is king.

9:10:03 PM: If you’ve got the chops, you are going to win. #AUCrush

9:11:42 PM: Julian Jackson – boxer from Jamaica – “No man on Earth can get up when I feel the crack in my elbow” (It’s not a physical crack)

9:14:17 PM: How 2 b good in music business – hang out with ur fans. Walk their F*ing dogs. BE W/ THEM. (We think this goes for fans, customers, clients)

9:15:27 PM: There is a bottled water company that offered Gary $5K a week to put their water on his desk. Why? He has eyeballs.

9:17:30 PM: If you need the money or want the money, go out and get the money.

9:18:59 PM: RT @auobserver: “The rock stars of the world are going to be the new media people” #AUCrush

9:20:00 PM: RT @MosesHawk: Takeaways from tonight – Be of value + Have a good Story + Work 100 times harder than everyone else = SUCCE$$

9:20:49 PM: F* the platform. It’s the message. Not the method.

9:21:32 PM: Next books: Contradiction in Business. Creating Tunnels in Business.

9:22:37 PM: You have to know the players in your world. (Gary includes his wife and father in this)

9:22:51 PM: I know I work hard, and I’m real hungry.

9:23:42 PM: Star Wars Sh*T — You can’t control your destiny.

9:26:01 PM: You build creditability by doing it.

9:26:37 PM: Q: About NBC and Comcast merger — will they change the game?

9:28:06 PM: A: I don’t know who the captain of the ship is. I want to know who is doing it. Think abt Hulu — we made fun and they r changing the game.

9:29:14 PM: Q: Is @FourSquare going anywhere?

9:29:33 PM: A: I didn’t execute. #Mistake

9:30:10 PM: Gary wants to keep going

9:30:24 PM: WHY THE BOOK?

9:30:46 PM: There are so many people that I am going to reach with this book that wouldn’t see me.

9:31:08 PM: Gary bought a $2K billboard for the book. (The billboard was priced at $7K)

9:31:38 PM: Gary will be ALL OVER Hudson News (the airport bookstand)

9:34:49 PM: RT @MosesHawk: The importance of core values to build a business rather than tips and tricks that will become outdated. #aucrush

9:36:38 PM: Props to @FrankGruber from @GaryVee

9:39:13 PM: Cable television is in trouble.

9:43:31 PM: We are all in the word of mouth business.

9:45:02 PM: Oh no. We broke Twitter.

9:48:14 PM: One more questions

9:48:20 PM: One more question

9:49:45 PM: Big round of applause for Gary

Next: We #CRUSHIT

Free TV : Ustream

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