Tonight, for the first time ever, we blogged live from an event. The lecture, with Gary Vee (Gary Vaynerchuk) with a part of his book launch. His book can be purchased here. Below, find our recap of the event, in a play-by-play format. The full lecture can be found at the bottom of the post.
7:42:06 PM: A few housekeeping items: @GaryVee will be tweeting from @GaryVatAU tonight during the even
7:42:31 PM: Also, we apologize in advance for typos and grammar errors
7:42:47 PM: We’ll go back and fix those after the fact
7:43:49 PM: Also, if you are following from our blog (http://bit.ly/ji4a9) you’ll need to refresh to keep up with the action 🙂
7:46:14 PM: Our hashtag tonight is #AUCrush so if you’d like to ask questions from home, join in!
7:54:38 PM: If you want to watch the #AUCrush action live broadcasr is — http://ustre.am/75eV
7:56:14 PM: RT @darthcheeta: http://twitpic.com/ljw0o – #aucrush with @garyvee getting ready to start
7:57:34 PM: Room has definitely filled up much more in the last 10 minutes
7:59:33 PM: 7:59 by my watch. let’s hope #AUCrush doesn’t crash twitter!
8:04:07 PM: Gary must be finishing his glass of wine before he crushes it 🙂 #AUCrush
8:09:30 PM: Looks like we are getting ready to start!
8:10:16 PM: Ogilvy is introducing Gary Vee
8:11:16 PM: things to know about Gary Vee: Co owner of Wine Library
8:11:22 PM: Host of Wine Library TV
8:11:40 PM: Worked at Wine Library for 7 years every day
8:12:00 PM: Built families wine business
8:12:27 PM: Gary Vee signed a 10 book deal — Holy moly! #AUCrush
8:13:38 PM: How many of you don’t have a feel for what I’m about — less than half raise hands
8:15:09 PM: (We can see ourselves on the big screen — it’s kind of cool!)
8:15:43 PM: Gary started branding with a lemonade stand. Seriously. With 7 locations. #AUCrush
8:18:24 PM: Gary was on the Conan OBrien show — he ate dirt
8:18:43 PM: His parents wouldn’t let him drink wine, and his parents didn’t drink wine
8:18:52 PM: ry wanted to be the greatest wine expert of all time
8:20:06 PM: Grew Wine Library to a $15M business
8:20:42 PM: Summer 05 — watched @ZeFrank the Show — We love @ZeFrank
8:20:58 PM: RT @auobserver: @garyvee learned to taste wine by eating dirt, grass, mulberries, etc. #AUCrush
8:22:15 PM: Wine Library grew 20% every month for the 9 years Gary was in charge
8:22:56 PM: You can’t build business or brands in 3 weeks or 3 months or 3 years
8:24:14 PM: (Gary gives props to those in the room) Thanks Gary!
8:24:37 PM: 99.9% of us underestimate the power of the internet #AUCrush
8:26:26 PM: The only thing that is going to beat the internet is that we are going to start swallowing chips #AUCrush
8:29:14 PM: Customer service is the only business we are all in now
8:29:58 PM: RT @Macala: The Internet means being reactionary. #aucrush – do you have dailybooth? You will in a year.
8:30:16 PM: The game has changed — it’s about to change a whole lot more
8:30:42 PM: the pipe dream of do what you love and you’ll be happy was not real a couple years ago
8:31:05 PM: we can create content, distribute it and it costs us nothing. #AUCrush
8:32:52 PM: Whatever that one thing is that you do for free, that needs to be your business
8:33:22 PM: Screw the printing press. This is so much bigger #AUCrush
8:34:55 PM: I’ve crossed off 90 people from the smart list because of their reaction to Gourmet magazine closing
8:40:18 PM: Time for questions from the qudience
8:40:52 PM: Gary knew Wine Library would be big as soon as he started doing it
8:41:23 PM: Biggest mistake people make is they look for the payoff #AUCrush
8:42:26 PM: Wine Library TV uses iMovie
8:42:50 PM: Gary did Wine Library in the AM — the PM — that was when the magic happened #AUCrush
8:43:09 PM: RT @auobserver: “the payoff needs to be the process” -@garyvee #AUCrush
8:45:14 PM: I have no idea who my best customer is , that’s not how I do things #AUCrush
8:46:44 PM: RT @Macala: Gary’s strategy was community development and meeting people 1 by 1. Everyday on the grind. Built winelibrary on that. #aucrush
8:47:02 PM: Brand is a very special thing. Once you get there it’s very scary.
8:48:12 PM: I could have put them out of business. I didn’t. Why? They had brand. It takes a long time for people to adjust #AUCrush
8:48:52 PM: I built Wine Library’s business model on Froogle. #AUCrush
8:49:05 PM: Froogle is innovation
8:49:20 PM: I saw the worst possible market for myself and I learned how to live within it
8:49:55 PM: I built a business model off the worst possible case scenario
8:50:19 PM: What I knew was that is was going to be a story telling game
8:52:51 PM: Gary just compared the smell of some wines to the smell of Matzo Ball Soup
8:53:35 PM: But that’s how he’s successful, he makes wine approachable
8:54:45 PM: People make decisions. People are the ones who hire you. People put in their credit cards.
8:55:07 PM: This is why social media is so important. You are engaging with other people.
8:55:52 PM: RT @annatauzin: “This is a people game, and that’s what people are missing”
8:56:51 PM: If you bring value, you can charge more.
9:02:29 PM: DailyBooth is going to be the next big thing. Gary is doing his FTC compliance 🙂
9:03:19 PM: College kid: If I can do all this and I have youth on my side: Should I drop out?
9:04:34 PM: You have to know who you are. Not everything is for everybody. If you feel like you are a hardcore entrepreneur, you should quit.
9:05:34 PM: RE: Taking a long time for brands to die. It takes Patience.
9:05:42 PM: It all comes down to your skill set
9:06:59 PM: There are two ways to build the biggest building. You can build the biggest building. OR you can tear the others down. #AUCrush
9:08:34 PM: We are lazy. We are going robot.
9:09:36 PM: How does Gary identify what the next big thing is?
9:09:43 PM: Content is king.
9:10:03 PM: If you’ve got the chops, you are going to win. #AUCrush
9:11:42 PM: Julian Jackson – boxer from Jamaica – “No man on Earth can get up when I feel the crack in my elbow” (It’s not a physical crack)
9:14:17 PM: How 2 b good in music business – hang out with ur fans. Walk their F*ing dogs. BE W/ THEM. (We think this goes for fans, customers, clients)
9:15:27 PM: There is a bottled water company that offered Gary $5K a week to put their water on his desk. Why? He has eyeballs.
9:17:30 PM: If you need the money or want the money, go out and get the money.
9:18:59 PM: RT @auobserver: “The rock stars of the world are going to be the new media people” #AUCrush
9:20:00 PM: RT @MosesHawk: Takeaways from tonight – Be of value + Have a good Story + Work 100 times harder than everyone else = SUCCE$$
9:20:49 PM: F* the platform. It’s the message. Not the method.
9:21:32 PM: Next books: Contradiction in Business. Creating Tunnels in Business.
9:22:37 PM: You have to know the players in your world. (Gary includes his wife and father in this)
9:22:51 PM: I know I work hard, and I’m real hungry.
9:23:42 PM: Star Wars Sh*T — You can’t control your destiny.
9:26:01 PM: You build creditability by doing it.
9:26:37 PM: Q: About NBC and Comcast merger — will they change the game?
9:28:06 PM: A: I don’t know who the captain of the ship is. I want to know who is doing it. Think abt Hulu — we made fun and they r changing the game.
9:29:14 PM: Q: Is @FourSquare going anywhere?
9:29:33 PM: A: I didn’t execute. #Mistake
9:30:10 PM: Gary wants to keep going
9:30:24 PM: WHY THE BOOK?
9:30:46 PM: There are so many people that I am going to reach with this book that wouldn’t see me.
9:31:08 PM: Gary bought a $2K billboard for the book. (The billboard was priced at $7K)
9:31:38 PM: Gary will be ALL OVER Hudson News (the airport bookstand)
9:34:49 PM: RT @MosesHawk: The importance of core values to build a business rather than tips and tricks that will become outdated. #aucrush
9:36:38 PM: Props to @FrankGruber from @GaryVee
9:39:13 PM: Cable television is in trouble.
9:43:31 PM: We are all in the word of mouth business.
9:45:02 PM: Oh no. We broke Twitter.
9:48:14 PM: One more questions
9:48:20 PM: One more question
9:49:45 PM: Big round of applause for Gary
Next: We #CRUSHIT