So, What’s It Cost?

The design is perfect. Beyond every expectation. It folds. Things slide. There’s foil and embossing and silver and gold and if you leave it alone long enough, it would probably mop the floor. Ah yes, the dream project. But in reality, your budget doesn’t support folding, sliding, floor mopping brochures. In fact, you are grateful that your brochure isn’t being printed on the office laser jets and folded by an intern (and it’s ok if it is!).

It doesn’t hurt to dream though, does it?

For Print Only, a blog published by Under Consideration, describes itself as: “a blog dedicated to both the visual stimulus and the detailing of the development and production of printed matter: Annual reports, books, business cards, stationery suites, collateral materials, posters, packaging and anything else where ink meets substrate.”

The projects vary from the budget-busting (2 books for $1500 or $750 each) to the budget-saving (150 oversized posters for $325 — a mere .46c each) but all are gorgeous examples of design and printing.