2011 Trends Preview

Project: 2011 Trends Preview
Client: The Benchmarking Company
Industry: Agency
Overview: Preview of The Benchmarking Company 2011 Trends Report

The Nature Conservancy Fact Sheet

Project: Pennsylvania Elk Timberlands Fact Sheet
Client: The Nature Conservancy
Industry: Associations, Non-Profit
Overview: TNC needed a fact sheet to generate funding and interest for its newest project in Elk County, Pennsylvania. Think Tank Creative worked with TNC’s content team to update their standard fact sheet for the Elk Timberlands project.

Cool Beans!

Photography has always been a hobby of mine (so much so that in college, it was my secondary concentration, right behind graphic design). It probably started when my now 90-year-old grandfather gave me his old Nikon SLR camera and I needed an art elective. I learned to actually use the camera (no automatic exposure for me) and actually develop the film (granted it was black and white, so the process was easier, but still a time consuming — and a creative — process).

About two years ago, I decided to bite the bullet and buy myself a real digital camera. While I love it, I admittedly miss being in the dark room and waiting for shots to develop. I do not miss manually dodging and burning negatives. Hello, Photoshop.

Anyway, almost weekly I would take myself on walks — sometimes as far as the Arboretum or Eastern Market or as close as Georgetown. I’d have my camera with me for company, and when the mood struck, I’d shoot. Two themes began to develop: flowers (I hope to eventually continue my bugs life series) and food (I love cooking, food, wine, and everything related). On one walk in March of 2009 (probably one of the first warm days that year) I found myself in Georgetown, and in my favorite gourmet store, Dean and Deluca. I remember walking through the aisles being captivated by the displays of cheese, coffee, fruit, and meats and shooting all of it. And, of all the shots I took that day, I chose just one to post on Flickr — a shot of the coffee beans. There was something about the composition and the texture and the little hand written signs that captivated me.

Several months later, I was contacted by a publisher who liked my image and wondered if I’d be willing to provide a high-resolution version for inclusion in a book they were publishing. “Sure,” I said. They asked for a byline and an address and I sent the photo off on its way.

Fast forward several (many) months, and this arrives at my door:

Power Shop 2: New Retail Design Volume 1: Fashion

And, right there on page 10:

Yup that’s my name. And in the upper right hand corner — that’s my shot.

Here’s the full article.

Cool beans.

The Concord Consortium e-Newsletter

Project: Electronic Newsletter
Client: The Concord Consortium
Industry: Non-profit
Overview: Development of an email newsletter to compliment their new website and brand identity.

ACOMS TMJ Registration Brochure

Project: TMJ Conference Registration Brochure
Client: The American College of Oral and Maxillofacial Surgeons (ACOMS)
Industry: Associations
Overview: ACOMS wanted a registration brochure design that could easily be updated for several programs throughout the year. The design allows the images to be customized for the location, and a coordinating color palette can be selected from the image.