A Eulogy to My Website

Many, many, many months ago, I decided my website needed a little sprucing up. My then site was a good a website — a stones throw from the very first website I designed, and it suited my purposes: it was easy to update, it had decent content and it wasn’t completely awful to look at. But, in this Web 2.0 world, it was looking more tired and more dated by the day. And while the website’s cute little table structure worked (even in IE 6!) it wasn’t exactly search-friendly. It was very 2005. Coincidentally, I think the site was designed in 2005. But, as the saying goes, “We’ve come a long way, baby!”

So, I set off on a redesign of the site — a beautiful, fresh, clean, timeless look — a look very similar to the design style our clients love to see from us. The age of web-safe color palettes was a thing of the past, so our drab maroon was brightened to an excited magenta — our actual “corporate” color. We even took the site from its little 800 pixel width to a seemingly gigantic 960 pixels! Web fonts were added in (sparingly) to further reinforce the brand identity. With the basic structure and look done, it was time to have fun. Widgets and gadgets and javascript and do-dads and do-hickeys were all envisioned. And when it came time to program the site, my amazing (and I mean amazing) development team was able to build a site that does ALMOST everything I pictured. I sacrificed a blinking purple unicorn that would follow the cursor around the screen (not), but ultimately, I pictured it and they made it happen. I really could not have done this with out the amazing Related Media team  and I’m so thankful that they took my vision and made it a reality. (Shameless plug in 3, 2, 1…www.relatedmedia.com)

I really could not be more excited about the new site, and while there are a few areas I still want to flush out and a million work samples that need to get added in, it’s time to send it off into the interwebs.

But, before you go marvel at the beauty that is my new site, there is one final piece of business to attend to:

A Eulogy to My Website

I remember when you first came into my life. You made my dream — my business — seem real. Suddenly, anyone in the world could find me, see my work, and hire me. When the phone would ring, the magic words “I saw your website” were often the first words out of the caller’s mouth. You helped me grow, but more than that, you helped me believe in what Think Tank Creative could one day be. And you, you my little website, helped me get there.

Just this year, I was sitting in front of you, updating you, adding a news post here and a work sample there and enjoying the little bit of time I got to spend with you. What had been a pleasant experience for so many years was becoming harder and harder on both of us. You were getting old and technology was getting younger. I didn’t have the time to constantly update you. I’d try to add in a new fancy accessory and you would rebel by sending something else out of whack. We’d play a technology version of tug-of-war before one of us gave in. In the end, I think we both knew it was time.

Letting go wasn’t easy and it was hard to look at you in your final days. Websites don’t get a last meal or a special tribute. They just go away. Not you my little site. Your pieces are all stored so one day, you can be put back together just the way you always were. One day when we’re both ready.

But, it’s time. It’s time to let go, say goodbye and hope that my new site helps me grow as much over the next five years as you have over the past five. We’ve come a long way, baby.

Now, get out of here, and go enjoy six-plus months of hard work! www.creativebythinktank.com

athenahealth Email Blast

Project: Conference Email Blast
Client: athenahealth
Industry: Small Business
Overview: Email blast developed for athenahealth for promoting their presence at an upcoming industry tradeshow.

Seven Essential Checks Before Your Website Goes Live

You’ve invested months working with a top-notch designer and programmer. You’ve agonized over the appropriate wording for your homepage. You’ve argued colors, fonts, sizes and images with just about every person in your organization. You’ve tested the site, the CMS, and the database. Your site is about to go live. Before it does, there is one final round of checks you MUST perform on your site.

1. Do you have a favicon? Is it representative of your brand?

A favicon appears next to your URL in your browser window, or the bookmarks window of a site. Think Tank Creative uses the iconic “!” from our logo. Twitter uses the lower-case “t”. Facebook an “f”. Your favicon can be a stylized letter from your logo, or a small graphic representative of your product or service.

2. Have you looked at your site on multiple machines and in multiple Internet browsers?

A reputable web development company should test your Web site in a variety of browsers before it goes live, but you should also take a few moments and test the site yourself, or have a few trusted members or customers test your site for you. Have them send you a screen capture of the site so you can identify and potential cross-platform issues. There will be slight variances between browsers; you’ll want to make sure the site doesn’t look completely out of sorts.

3. Did you proofread your site? Did you proofread it again?

Everyday I stumble upon mistakes and errors on Websites (sometimes even on Think Tank’s site!). Really read your site. Some find it helpful to read the site to yourself outloud; as silly as it sounds, you’d be surprised how many mistakes you find that way. Ask a few colleagues to proofread the site as well — not for content, for errors.

4. Did you click every single link in the site?

You’ll want to triple check that all of your links go where they are supposed to go. Make sure they aren’t still linking to a development site, or that a typo is not preventing the links from working. If you have lots of links in your site, assign a few pages to each of the members of your team to divide up the work. And, if most of your links direct users to external sites, you’ll want to make sure you check the links every few weeks to ensure they are still active and correct.

5. Have you contacted yourself through the site?

If you have a phone number listed on the site, pick up the phone and dial it. Numbers can easily be flip-flopped, and the Smith’s will thank you when they aren’t fielding hundreds of calls a day for ABC Association. Make sure links to emails actually pull up an email address. Is the subject line pre-populated? If it’s not, consider having your programmer adjust the code so that it is. It will save your site visitors the time of filling it out, and it will allow the recipient to filter these emails in their inbox. If there is a contact form on the site, fill out the various fields and make sure the form is working — and that the appropriate person receives the form submission.

6. Are your analytics working? Have you looked at the dashboard? Are you scheduled to receive regular analytic reports?

Analytics are extremely important part of your site. You’ll want to make sure everything is in working order when your site launches. Make sure you understand what the dashboard is showing, and ask your Web developer any questions about the venacular. As more and more users visit your site, these analytics will show areas where your site could use improvements.

7. What happens when you print your site?

Let’s face it. Web site are not designed to be printed. But some visitors will print part or all of your site. What happens when the occasional visitor does print your site? Is the printer spitting out 20 pages of text in a 2″ wide column? Or, is the site printing out a single formatted sheet of paper. If it is the former, ask your Web developer to add a print style sheet to your site. This style sheet will not effect the look of your site in a Web environment, but will print the content of the site in an easy-to-read format.

After investing so much time — and money — in your site, you’ll want to make sure everything is in perfect working order out of the gate. Your Web developer should perform all of these checks — and more — on your site, but you’ll want to make sure that you also confirm that everything on the site is in perfect working order.

Passenger Vessel Association Website

Project: PVA Website
Client: Passenger Vessel Association
Industry: Association
Overview: Website redesign with updated color palette and development of custom testimonial graphics with member images.

After

Before

South River Boat Rentals Website

Project: South River Boat Rentals
Client: Related Media
Industry: Small Business
Overview: South River Boat Rentals needed an update of their existing website to give it a more modern appearance and also compliment their new logo.
After

Before