From the Today Show: How Brand Saavy are Tweens? (Part 2)
Yesterday’s post showed the first half of the Today Show’s segment on the $43 billion market we call tweens. From the sound of a Mac booting to an image of a Tiffany box, this group of tweens were able to identify an impressive number of brands — and not just brands that market to tweens. As Lindstrom points out, today’s tweens are far more brand saavy then previous generations. Brands are targeting this generation — and it’s working. 67% of new cars brought into the family are selected by kids. Traditional advertising is not the only way brands are getting in front of tweens either. Product placement on tv and movies is one of the leading ways tweens are seeing brands. When was the last time you saw a computer in a tv or movie scene that was not a Mac?
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