From the Today Show: How Brand Saavy are Tweens?

This morning’s Today Show kicked off the first half of a two-day segment on tweens (children ages 8 to 12) and their brand savvy. Tweens account for $43 billion dollars in spending and as the Today Show’s focus group shows, tweens know their brands. Martin Lindstrom, chairman of Buyology Inc., points out the techniques marketers use to influence the tween audience.

Check out the video below to see how much branding influences tweens.

Tune in tomorrow to see how parents react the the Today Show’s focus group. In the meantime, test your brand saavy.