Last week we posted a link to Martha Kagan’s original “What the F**k is Social Media?” presentation. A year later, Kagan has updated the presentation.
Here’s why social media should matter to you (and your brand):
- 3 out of 4 Americans use social media
- 2/3 of the GLOBAL population visit social media sites
- Visiting social sites is the 4th most popular online activity — higher ranked than personal email
- Time spent on social sites is growing three times faster than any other activity online